My goal in re-branding the city of Dublin, Ireland was to highlight the vibrant and growing tech industry of this great city. The visual theme was inspired by a combination of cobblestones and a birds eye view of the city. The word mark took inspiration from modern art and fragmentation. The packaging for the promotional product as well as the kit container are dimensional forms inspired from the fragmented lettering of the word mark. By creating a brand book there is a clear, consistent approach that promotes a consistent brand identity.